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Matt Cutts Reports Google is Changing the Way it Treats Subdomains

December 7th, 2007 by Mack

google-filled-oldschool As reported by Rustybrick on Search Engine RoundTable, Matt Cutts gives a heads up at PubCon that Google will only be allowing 2 results per domain and is going to start treating subdomains just like subdirectories.

This change is really going to make a huge difference.  I can name 3 SEO companies off the top of my head that I know use this strategy to obtain high traffic volumes on the same keyword for their clients.


Now here’s where we’ve been able to game the current situation. Subdomains are treated like a separate domain, and so you can get two results for www.example.com, two more for sub1.example.com, two more for sub2.example.com, and so on.

Some other issues that come up are subdomain blogs and free sites, etc.  It is an update long overdue and it is going to be interesting to see how Google overcomes legit subdomains.

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5 Responses

  1. By Sujoy on Dec 7, 2007 | Reply

    Hi,

    I have noticed the Mixx post link button on your blog posts redirects to the Mixx submit page with the url of your post, even if the option selected is for “open in a new window”. Can you please help me out on this? So far, the mixx button code on the mixx page has a javascript functionality which can read the post url from the page itself. So basically, all it can do is if one submits the post from the same window. I use a Blogger platform blog, and I’d like to include the mixx button. Any suggestions?

  2. By Mack on Dec 7, 2007 | Reply

    I signed up for a blogger and I will try to figure it out.

  3. By Charlie Anzman on Dec 8, 2007 | Reply

    Our blogger posts have been being indexed with FIVE minutes by Google. Not sure if they love us, because they own it (and we use feedburner), because I really don’t spam??!! …. but seriously thinking of writing a new template and leaving it there!

    PS: Thanks for your past Sphinns :)

  4. By Mack on Dec 8, 2007 | Reply

    I don’t think this change will impact your index speed/rate, but maybe for instance if they don’t do it correctly it might only show 2 results that contain .blogspot.com. That would be a disaster.

  5. By Teeg on Dec 12, 2007 | Reply

    It will be interesting to see how they handle sites where each subdomain is used by a different person…and how any changes affect those sites. Will Blogger and WordPress.com be able to produce income if they lose their pro bloggers? I can’t see it hurting sites like StumbleUpon much, since they have a lot more to offer than PageRank.

    The more I read about everything Google is doing right now in regards to page rank, the more it sounds like the last gasps of a dying T. Rex. It was king once, but now there are too many other ranking systems out there that I can use, and they don’t try to tell me what I can and can’t do…and don’t take their ball and run home if I don’t play exactly like they want me to.

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